At the head of The Butcher Society, Guillermo has dedicated his life to cooking and premium meat. The Butcher Society stands as a pioneer in the world of quality meat, committed to the traceability and safety of an exceptional product. Its goal is to teach how to re- appreciate the true quality of meat. It emerges as the answer for those seeking to select tasty and tender cuts from the best national and international breeds. Back to Back to the roots, to purity and tradition.the roots, to purity and tradition.